DALLAS, Nov. 29, 2012 /PRNewswire/ -- Alliance Data's Epsilon business announced today that it will continue providing direct marketing strategy, direct mail production, email strategy and analytics to KeyCorp, one of the nation's largest bank-based financial services companies, and an Epsilon client for 18 years.
KeyCorp (NYSE: KEY) was organized more than 160 years ago and is headquartered in Cleveland, Ohio. Key provides deposit, lending, cash management and investment services to individuals, small and medium-sized businesses in 14 states under the name of KeyBank National Association. KeyCorp also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyCorp has assets of approximately $87 billion.
Under the terms the renewal agreement, Epsilon will continue to be KeyBank's direct marketing agency of record, providing services such as integrated direct marketing strategy, direct mail production, email marketing strategy including message development and timing, and analytic support. Epsilon's team will focus on KeyBank lines of business that include consumer, small business, wealth management, credit card and more.The goals of Epsilon's efforts are to continue supporting KeyBank's retention and cross-sell to existing customers. Epsilon designs direct mail pieces that promote KeyBank's products and services, ranging from checking accounts and lines of credit to credit cards and investment services. In addition to designing the creative, Epsilon prints and personalizes mail kits to customers and provides data file cleansing to help KeyBank target the right audience, obtain the best postal rates and discounts, reduce the amount of undeliverable mail and optimize overall marketing spend and ROI.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV