With additional reporting by Apurva Chaudhary in Mumbai
NEW YORK ( TheStreet) -- It's never easy getting paid. And in this grinding global mobile economy, it's especially not easy for Facebook (FB - Get Report) to get paid.
At first blush, how Facebook does business in India is how it does business here in the U.S. Harish Krishnan, who blogs about social media for BlogAdda, one of India's largest blogger communities, and who uses Facebook heavily to market and communicate from Mumbai, explained via email to me how Facebook's paid service works in his home country. Users are prompted -- just like they are in the U.S. -- with an offer to promote a post for a fee. To explain, he included a screenshot of what an average Indian Facebook user, in this case Ravi Sethia, faced when trying to pay to promote a post on India's Facebook service back in September. What happens, Krishnan told me, is that as services such as Facebook try to charge fees, something very un-American happens: All sorts of third parties flock in seeking a cut of the action. "A lot of mobile carriers have included [Facebook] as a value-added service to incite more users," he said. "But there is a difference in the charges based on the mode of payment."