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TheStreet Open House

Can Amazon Put Brick-and-Mortar Retail Back Together Again?

These two concepts -- same-day delivery and Amazon Locker -- could naturally lead to at least a handful of brick and mortar outlets.

From a branding standpoint, it makes sense to have a store in Seattle, Manhattan, downtown San Francisco and somewhere in Southern California. However, as Bezos said -- and this is why I love him -- it makes no sense to do brick and mortar merely for the sake of doing it.

He was being nice when he said the other guys do a good job at it. Certainly some do. When he brought up iPad, you could almost see the respect Bezos has for Apple (AAPL) in his eyes. That's a friendly competition if I ever have seen one.

But, ultimately, what Bezos was saying, as I read between the lines, is that the present brick and mortar retail model stinks.

It strikes me kinda funny that Amazon busted the model in two. Now, Bezos says, Man, we can't really think of anything to do that's different at the moment. Translation: He's a humble genius. He disrupted an entire space.

And you know darn well that, even if it's bubbling somewhere below the surface in his shiny dome, Bezos has ideas on how to put physical retail back together again.

I am no Bezos, but I have ideas as well. Explore some with me on Twitter and in future articles on TheStreet.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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