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TheStreet Open House

Reindeer Games: Are Your Car's Antlers Covered?





While some consumers happily drape a few lights along their eaves and place tasteful wreaths on their front doors, others embrace their holiday spirits with more gusto. For those eager to jump on the next new thing in holiday decorations, a "car costume" may be just the thing.

"We've been selling car costumes for the past five or six years, and the market just keeps growing every year," says Andy Marcus, spokesperson for Mystic Industries, a family-owned business in operation since the 1920s in Wakefield, Mass. Mystic sells its car costumes through retailers and on its CarGetUps.com website. (Picture courtesy of CarGetUps.com)

Marcus says the king of all car costumes is reindeer antlers.

"We sell tens of thousands of them every year," he says.

It's not just longhorns in the Lone Star State

While car costumes are popular all over the country, Marcus says they get more orders from Texas than anywhere else.

While reindeer antlers dominate the car costume industry, holiday revelers can also purchase snowmen, elf ears, Santas, candy canes and Christmas trees. You can buy a set of car costumes and keep your car decorated all year, with bunny ears for Easter, firecrackers for the Fourth of July and bat wings for Halloween.

The costumes sell for $19.95 each from CarGetUps.com or $55.95 for an assortment of three decorative kits.

"Most of our products, like the car costumes, are an impulse buy," says Marcus. "Even during this bad economy, people always seem to have a couple extra dollars at Christmastime. These items are not really very costly, and they seem to brighten people's spirits."

Get me a replacement antler - STAT!

Some of Marcus' customers are a bit obsessed with their car costumes.

"We get a lot of calls from people who say they need a rush order to replace a missing piece before their husband or wife finds out it's missing," says Marcus. "One guy insisted we overnight a reindeer antler even though it cost him about $100 to do it."

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