This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Online Social Networks Are Changing Our Offline Lives. How? (Graphic: Business Wire)

Stocks in this article: ACTV

ACTIVE Network (NYSE:ACTV), the leader in cloud-based Activity and Participant Management™ (APM), today released new insights into the relationship between online social interactions and offline activities. The ‘Beyond the Click’ survey of 500 consumers commissioned by ACTIVE found that, on four out of five top social platforms 1, over 50% of users have taken offline action directly as a result of an online interaction. The findings suggest that, by connecting online behaviors to offline activity, organizations can grow their customer base, increase revenue and drive greater participation.

According to the ‘Beyond the Click’ survey, the three most popular offline actions taken as a result of online engagement are to contact a person directly, attend an event and participate in an activity such as a sport or a class. The survey also revealed the impact of mobile apps on offline action, finding that 44% of smartphone users report using a mobile app to help them achieve a personal goal, such as improving their health, fitness, knowledge, education or appearance. These findings have implications for event and activity organizers, who should look to online interaction and mobile apps to both find new revenue streams and foster greater engagement among their current customer base.

“Online engagement is playing an increasingly important role in all facets of our lives, and ACTIVE is interested in understanding the factors that convert online interaction into offline action,” said Kristin Carroll vice president of corporate and consumer marketing at ACTIVE Network. “Our research in this area helps us evolve our offerings to develop ways our business customers can drive attendance, participation and revenue.”

The survey showed that, among the 5 top social platforms it reviewed, Facebook drives the most offline actions. According to survey respondents, Facebook leads to the most direct contacts or in-person meetings, and also prompts the most donations to a cause. While Twitter drives the second fewest offline actions, the engagement it does inspire is active in nature—25% of Twitter users have participated in an activity and 30% have attended an event as a result of online interactions according to the survey. Facebook users surveyed were also found highly likely to participate in an activity or attend an event as a result of their online actions, with 44% of respondents indicating they’ve attended a class, sport, or other form of activity and 58% noting they’ve been promoted to go to an event.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs