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New Ford Fiesta Debuts, Shattering Small-Car Mold: Best Projected MPG, Connectivity, Performance, Personality

While the diminutive size of the 1.0-liter EcoBoost saves cash at the pump, it doesn't hold anything back on the road. At 123 horsepower for each liter of engine displacement (the engine's size), the 1.0-liter EcoBoost delivers more power for its size than a Lamborghini Aventador (at 108 horsepower per liter).  

EcoBoost is fundamental to Ford's strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. EcoBoost engines deliver fuel economy gains of up to 20 percent and reduction of CO 2 emissions of up to 15 percent, compared with larger, less-efficient engines. Ford's leadership with EcoBoost has resulted in more than 125 patents on the technology. Currently, more than 500,000 vehicles have this engine and by 2013 more than 1.3 million will have EcoBoost.

Small is smartIn addition to its new EcoBoost engine, Fiesta boasts a best-in-class suite of technologies and features that give drivers the perfect blend of a connected world and an untethered driving experience.

A new MyFord Touch®  system with 6.5-inch touch screen that features enhanced voice control is now available, providing drivers more options than ever for navigation, communication and entertainment functions. Fiesta still features SYNC ® AppLink capabilities pioneered on the first Fiesta, which allows drivers to access and control Ford-approved smartphone apps with voice commands and vehicle controls while on the go, helping drivers keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.

Ford's MyKey ® is a new feature on Fiesta, which enables parents in particular to encourage safer driving and limit their teenagers' exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

"This car was built for the digital generation," says John Schneider, Ford chief engineer, Upperbody Electronics. "With Bluetooth ® connectivity and MP3 capabilities, tech-savvy people who use social media to be constantly connected with the world around them won't be slowed down when they get in this car.

"It has always been the belief at Ford that entry-level drivers deserve the best technology," Schneider adds. "We launched SYNC AppLink on Fiesta, and now transitioning to MyFord Touch with this new touch screen enables us to go further in our quest to give drivers the best in in-car electronics."

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