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TheStreet Open House

Competition Reality Show Octane Academy, Founded By Ford, Returns For Season Two -- Featuring Hot New Fiesta ST

The ultimate winner will have the opportunity to make it big with a racing scholarship and a brand-new Ford ride, putting the winner on the path to action sports stardom.

"Octane Academy is gaining momentum and the idea of reuniting our superstar athletes for season two is generating a lot of electricity," said Mary Ellen Abraham, Ford car experiential marketing manager. "We were thrilled with the success of season one and are ready to take it to the next level.

"We are looking for contestants who show the skills, the adrenaline and the raw ability to compete in the action sports world," Abraham added. "The show is geared toward a millennial audience, but is certainly entertaining for anyone who loves competition, action sports, and has a passion for cars, trucks and driving. We are also excited about our relationship with Alli Sports and NBC Sports Group, which allows us to bring Octane Academy to a broader audience."

Octane Academy hopefuls should register and post their application video at octaneacademy.com. In addition to the video submission process, a series of regional casting events is planned that will allow hopefuls to prove their skills in person.   

Newcomer Fiesta ST is a perfect fit for this show given it is projected to be the best performance car in its class with a 1.6-liter EcoBoost ® engine and projected 197 horsepower and 214 lb.-ft. of torque.

"Octane Academy really connects Fiesta ST to the customers who love this car," said Liz Elser, Ford Fiesta marketing manager. "The Fiesta ST speaks to a young person who likes to race, and lives life for the rush of feeling alive. It's great to have a show that allows that person to experience the car."

For more information on Octane Academy and its second season, check out octaneacademy.com.

About Ford Motor Company Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

SOURCE Ford Motor Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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