This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Survey Finds Young Adult Grandchildren Motivate Grandparents To Stay Healthy

Stocks in this article: HUM

Almost 80 percent of grandparents say their adult grandchildren motivate them to stay healthy, according to a new survey commissioned by Humana Inc., one of the nation’s leading health and well-being companies. The survey of 1,001 grandparents (65 years or older with at least one adult grandchild age 18 to 34) measures the surprising impact young adult grandkids have on their grandparents to stay motivated and be healthy.

Grandparents often play a critical support role in the lives of their children and grandchildren. Surprisingly, 78 percent say their adult grandchildren motivate them to stay healthy and health is top-of-mind for the greatest generation—particularly in relation to their adult grandkids.

“This study reveals that these two generations are looking to one another for health inspiration,” said Tom Liston, President of Humana's Retail Segment. “Grandparents have great life experience and it’s encouraging for young people to see them staying active. Today’s grandparents are encouraged to see their grandkids taking health more seriously—as the survey shows 30 percent would tell their adult grandchildren to take better care of their health.”

The study revealed that grandparents think their millennial grandchildren are dedicated to leading purposeful lives. The majority of grandparents say their adult grandchildren have the same work ethic and determination that characterized their generation. Interestingly, older grandparents feel even stronger that millennials are living up to their potential:

  • 54 percent believe their adult grandchildren are more career-focused.
  • 50 percent believe their adult grandchildren are more global.
  • 45 percent believe their adult grandchildren are healthier.
  • 43 percent believe their adult grandchildren are more determined.

The survey also revealed that grandparents are inspired to stay healthy through time spent with their grandkids and that technology is helping them remain connected:

  • Nearly 50 percent of grandparents agree technology has brought them closer with their adult grandchildren.
  • 20 percent of grandparents admit to using Facebook to keep up with the profiles of their grandchildren on a regular basis.
  • Younger grandparents (ages 65 – 74) are twice as likely as older grandparents to admit checking in this way.

The study was conducted by third-party research vendor, Edelman Berland, in late October and November, 2012. The custom survey includes a nationally representative sample of 1,001 people ages 65 and over with at least one grandchild between the ages of 18 and 34. Margin of error is ± 3.1% assuming a 95% confidence.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,828.24 +0.49 0.00%
S&P 500 2,067.56 -5.27 -0.25%
NASDAQ 4,791.63 +4.3130 0.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs