Concurrent (NASDAQ: CCUR), a global leader in video and media data solutions, today announced expanded support for Smart TVs in the latest version of its MediaHawk™ VX unified video delivery software. Concurrent’s new software release ensures that operators can reach new customers who prefer to access video on-demand content via an Internet-connected device, rather than a traditional set-top box.
With consumer electronics companies introducing so many new Smart TVs into the market, each with its own unique integration requirements, it is important that operators employ a flexible video delivery solution that is certified against the most popular TV brands. Concurrent has been working closely with a major European operator to extend video on-demand services to a wide range of Internet-connected TVs using the MediaHawk Platform.
The popularity of video on-demand content on Smart TVs continues to grow, as consumers begin to embrace over-the-top services like Netflix, Apple and Hulu. According to Parks and Associates, in 2012, 75 percent of U.S. Smart TV owners who connect their TVs to the Internet watch on-demand movies at least once per month, versus 57 percent in 2011. Now more than ever, cable and telco service providers are faced with the challenges of competing on new screens, which means implementing support for new video formats and content protection schemes. Concurrent’s MediaHawk VX unified video delivery solution offers service providers a way to seamlessly deliver content to both traditional and new screens using a common hardware and software foundation.
“Consumers are eager to receive the content they want on every device. After purchasing a new Smart TV and connecting it to the Internet, it is critically important for consumers to be able to access cable and telco based video service offerings right alongside those available from over-the-top suppliers,” said Erik Weston, Director of Product Line Management for Concurrent. “We remain committed to providing solutions that keep our customers at the forefront of the industry and giving them the opportunity to compete on any screen using the core investments they make in our technology.”