This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

New Braun Survey Reveals The Need For Longer-Lasting Gifts For Men

Stock quotes in this article: PG









CINNCINATI, Nov. 28, 2012 /PRNewswire/ -- With the holiday season in full swing, consumers are in search of the perfect gift that will have the men in their lives thinking of them for years to come. A new survey from Braun, a leader in German engineering and high quality design since 1950, revealed that 72 percent of respondents will shop for two to five men this holiday season. Forty-three percent believe their father is the hardest male to shop for during the holidays, followed by friends (30 percent), brothers (19 percent) and grandfathers (8 percent).  With 79 percent of males today still using holiday gifts they received seven years ago, gift-givers are in search of products for the men on their shopping list that promise durability and longevity.



The Braun Series 7 electric shaver is a gift men will appreciate now – and far beyond the holidays – as it has been engineered and lab tested to last seven years. With most (51 percent) men surveyed shaving five to seven times per week, and 58 percent having received an electric shaver as a gift in the past, consumers understand that giving an electric shaver offers the opportunity to make every day smoother. Unfortunately, most (34 percent) men expect an electric shaver to last only three to four years.

"For more than half a century, the Braun team has been committed to wowing the men who use our electric shavers with exceptional design not just the first time they uses it, but over many years of use," said Matthew Hollenkamp, Braun Brand Manager. "Braun Series 7 is designed to last seven years, which means the shaver your girlfriend gave you one year could be the same one your child is watching you use years from now," Hollenkamp added.

Dedicated teams of engineers and scientists put Braun Series 7 through more than 50 quality tests to simulate a five minute shave, seven days a week, for seven years to guarantee that giving a Series 7 this holiday season means giving a gift that will last the long-haul. Living up to the legendary quality and reliability associated with Braun, each shaver includes 300 components and is fully constructed in Germany.   

Braun Series 7 offers the most advanced technology, providing a complete and comfortable shave. At the touch of a button, Braun's Clean & Renew innovation cleans, charges, lubricates and dries the shaver to maintain optimal cutting performance, while its features, including the Personalization Modes and OptiFoil™, help men to achieve Braun's closest shave ever. Braun Series 7 is available in department/specialty and mass merchandise stores, and eCommerce and club stores for the suggested retail price ranging from $229 to $289.

Learn more about Braun at Braun.com; Facebook.com/BraunShaversUS; twitter.com/BraunUS

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design. These range from electric shavers and beauty products to household appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.

About P&G Beauty & GroomingP&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Braun: Susan Baba 617-463-5756 Baba.so@pg.com



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs