This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Joe’s Crab Shack Announces New Advertising Agency Of Record

Ignite Restaurant Group (NASDAQ: IRG) has announced McCann Erickson New York as advertising agency of record for its restaurant brand Joe’s Crab Shack, with media planning and buying to be handled by sister agency UM (Universal McCann). Leadership at Ignite sees the move as the next step in the continued development of its growing brand. The new partnership builds upon the success of previous campaigns that have positioned Joe’s as a leader in offering the highest-quality seafood in a fun atmosphere for the whole family.

“We believe the new partnership with McCann and UM will allow us to build upon our brand recognition by highlighting our unique menu items at Joe’s Crab Shack,” said Ignite Chief Marketing Officer Robin Ahearn. “We want to use this next phase of advertising and marketing to drive frequency with our current guests and introduce Joe’s Crab Shack to new guests across the country.”

McCann and UM’s scope of work will include account management, strategy, creative, production, and media planning and buying.

“With a team that is committed to providing an excellent customer experience and the brand’s growth, Joe’s is a great partner for our agency,” said McCann North America President Hank Summy. “We are eager to build upon Joe’s strong brand awareness with innovative creative and tactics that highlight the breadth of the Joe’s experience.”

Ignite will begin working with McCann immediately and anticipates that the global agency will influence elements beginning with its 2013 spring campaign.

Ignite’s agency review process was conducted by Pile and Company.

About Ignite Restaurant Group

Ignite Restaurant Group, Inc. (NASDAQ: IRG) owns and operates two restaurant brands, Joe's Crab Shack and Brick House Tavern + Tap. Each brand offers a variety of high-quality, chef-inspired food and beverages in a distinctive, casual, high-energy atmosphere. Joe's Crab Shack and Brick House Tavern + Tap operate in a diverse set of markets across the United States. Joe's Crab Shack operates 130 restaurants in 31 states and Brick House Tavern + Tap operates 15 restaurants in 9 states.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,540.15 -102.86 -0.62%
S&P 500 1,976.37 -12.50 -0.63%
NASDAQ 4,802.6010 -25.7240 -0.53%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs