Branding and design firm Hornall Anderson hires former EURO RSCG Chief Strategy Officer Rose Cameron as head of its global brand strategy. David Glaze, former Group Creative Director for The Designory, has also been hired as the firm’s vice president of interactive.
Rose Cameron, Head of Global Brand Strategy, Hornall Anderson (Photo: Business Wire)
Cameron, 43, is charged with overseeing the global brand strategy for clients in both the firm’s Seattle and United Kingdom offices. Duties will include developing, maintaining and growing global brand initiatives, while providing leadership to the strategy team on various research practices including observational modalities, qualitative methodologies and quantitative skills.
is responsible for
build the interactive portfolio at Hornall Anderson. He also oversees the Hornall Anderson Experience (HAX) Lab, the firm’s dedicated research, prototyping and development space. Hornall Anderson’s interactive work has grown considerably over the past several years and includes digital strategy and design, mobile and web, motion and video, and interactive exhibits and environments.
“We are thrilled to have the knowledge and passion of these two seasoned agency professionals on our leadership team,” said Jack Anderson, CEO of Hornall Anderson. “Their deep commitment to helping translate business objectives into insightful brand strategies and creative will help us continue to provide our clients with the high quality of design work and innovative experiences they have come to expect from us.”
Cameron has more than 20 years of experience as an integrated communications strategist for some of the top ad agencies in the United States, Canada and London including Leo Burnett, Wunderman/Y&R, Mullen, and OgilvyOne. She is recognized as a leader in the creation, care and feeding of Fortune 500 brands, and her previous clients include McDonald’s, Coca-Cola, Nintendo, IBM and AT&T. Cameron is considered an authority on modern men, women and millennials, and has co-authored or participated in a number of research reports on these subjects. She is a much-requested speaker and has also been featured as an expert in such publications as
The Wall Street Journal, The New York Times, Reuters, GQ,
The Los Angeles Times.
Before joining Hornall Anderson, Glaze leveraged his 20-plus years of experience in interactive media, advertising, branding, film and long-form print design at some of Los Angeles’ top digital and creative ad agencies including MRM Worldwide, Genex, and Saatchi & Saatchi. He has worked with such clients as ABC/Disney, Honda, Apple, and Hewlett Packard. His work has received honors from most major design competitions including Communication Arts, ID Magazine, The One Show Interactive, and the International Automotive Advertising Awards.