Indeed, industry experts say for every celebrity brand that is a hit, five others flop. Anyone remember hip hop star and actor L.L. Cool J's casual clothing line with Sears? It lasted less than a year after its launch in 2008. One reason was that the collection of hooded sweatshirts and jeans failed to catch the eyes of Americans at a time when the country was in a deep recession.It's also key that the clothes reflect the personality of the celebrity because many consumers will want to emulate their style. For example, Lopez, 43, shuttered her Sweetface clothing collection in 2009, six years after launching it at several department stores, in part because shoppers didn't believe that the line matched her glam style. The collection, which included sweat pants instead of the fitted dresses Lopez is known for sporting, was seen as too casual.
Lines By Madonna And Other Celebs Pop Up In Stores
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
Every recommendation goes through 3 layers of intense scrutinyquantitative, fundamental and technical analysisto maximize profit potential and minimize risk.
Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.