Indeed, industry experts say for every celebrity brand that is a hit, five others flop. Anyone remember hip hop star and actor L.L. Cool J's casual clothing line with Sears? It lasted less than a year after its launch in 2008. One reason was that the collection of hooded sweatshirts and jeans failed to catch the eyes of Americans at a time when the country was in a deep recession.It's also key that the clothes reflect the personality of the celebrity because many consumers will want to emulate their style. For example, Lopez, 43, shuttered her Sweetface clothing collection in 2009, six years after launching it at several department stores, in part because shoppers didn't believe that the line matched her glam style. The collection, which included sweat pants instead of the fitted dresses Lopez is known for sporting, was seen as too casual.
Lines By Madonna And Other Celebs Pop Up In Stores
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