BATTLE CREEK, Mich., Nov. 27, 2012 /PRNewswire/ -- Kellogg Company announced today that its annual United Way campaign generated a record-breaking $7.3 million to benefit initiatives in education, income, health and other basic needs across the U.S.
"At Kellogg, we embrace a shared vision of bringing community resources together to help improve lives," said Margaret Bath, senior vice president, Research, Quality & Technology, Kellogg Company, and this year's executive sponsor of the company's campaign. "Kellogg employees, retirees and Board members enthusiastically support United Way because we see the value of their collaborative work with partner agencies and initiatives to build and sustain a vibrant community."
The gift exceeded the company's campaign goal by 14 percent and includes individual pledges, as well as Kellogg dollar-for-dollar match of all pledges and fundraisers.
"We're grateful to Kellogg and its employees for their generous support of the communities where they live and work," said Brian Gallagher, president and CEO, United Way Worldwide. "With their support, we are transforming lives by improving education, financial stability and health for those who need it most."During this year's campaign, 34 company locations reported year-on-year increased donations of 10 percent or more; eight of these locations reported increases of more than 100 percent. In addition, more than 1,500 Kellogg employees put their commitment to work through United Way's Days of Caring service projects to benefit nearly 25 nonprofit organizations in their local communities. In 2010, Kellogg received United Way's Spirit of America Award for overall philanthropy, the organization's highest recognition. About Kellogg CompanyDriven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com. SOURCE Kellogg Company