(NASDAQ: BCOV), a leading global provider of cloud content services, today announced that TVNZ, New Zealand’s national broadcaster, will launch a new TVNZ onDemand catch-up TV app for Apple iOS and Google Android devices using the Brightcove App Cloud mobile app platform. With App Cloud, TVNZ will be able to deliver rich, long-form advertising-supported content experiences to viewers across devices, while also ensuring its content is protected with digital rights management (DRM) technology. The new mobile app will also leverage App Cloud’s seamless integration with the Brightcove Video Cloud online video platform, which is currently used to power video content across TVNZ’s Web properties and for the desktop version of TVNZ onDemand.
“Like many broadcasters, we have had to redefine the way we deliver video to devices to ensure we are reaching our full audience with secure, high quality content experiences,” said Tom Cotter, general manager of digital media at TVNZ. “By partnering with Brightcove, we are able to expand the success of our onDemand desktop viewing experiences to smartphones and tablets with a completely cloud-based and DRM-supported platform. Now we’re able to deploy world-class video experiences across new devices to consumers at a cost that makes sense for our organization and our market.”
TVNZ’s new onDemand smartphone and tablet app will allow viewers to easily watch full, advertising-supported episodes of popular TVNZ programming, such as “Grey’s Anatomy,” “One Born Every Minute,” “The Mentalist,” and “The Amazing Race Australia”, while also ensuring the content is protected thanks to Brightcove’s support for DRM technologies like Google Widevine and Adobe Access.
“We are thrilled to expand our partnership with TVNZ and to help open the door to a new kind of content experience for TVNZ’s mobile consumers,” said Chris Johnston, director of digital media solutions at Brightcove. “By taking advantage of our cloud-based platform and App Cloud’s hybrid app development model, TVNZ is able to securely offer its content portfolio on smartphones and tablets and mirror the rich diverse experience TVNZ onDemand provides on the desktop.”