This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Cyber Monday Winners: Mostly Apple (Update1)

(Updated from 9:31 a.m. EST to provide research on iPhone 5 in the sixth and seventh paragraphs.)

NEW YORK (TheStreet) -- Consumers logged on eagerly for Cyber Monday deals, spending almost $2 billion and setting a record. Shoppers are increasingly turning to their phones and tablets to do their shopping, and Apple (AAPL) is poised to benefit.

IBM (IBM) noted that the iPad is driving more retail shopping than any other device, with more than 7% of all sales done on mobile devices. The next most heavily-used device is the iPhone, coming in at 6.9%. Android devices accounted for 4.5% of all purchases. Android is Google's (GOOG) mobile operating system.

Adobe (ADBE) posted on its blog that Cyber Monday sales grew 17% year-over-year to $1.98 billion, as consumers took to their smartphones and tablets to make purchases. According to the Adobe Digital Index, mobile sales accounted for 22% of all Cyber Monday sales, with the Toys and Sporting Goods sections seeing the most growth, followed by Health and Beauty.

IBM confirmed the mobile trend in its own Cyber Monday data, noting that mobile devices accounted for close to 13% of all sales, a 96% increase on Cyber Monday 2011. This data was as of midnight PST on Tuesday, and slightly conflicts with Adobe's data, but the trend is clear: Mobile is the big winner.

Apple recently updated its iPhone and iPad lineups, and that bet is paying off, as consumers turn to those devices to shop. Apple announced the iPhone 5 in September, and unveiled both the iPad Mini and fourth-generation iPad in an event in San Jose in October. TheStreet covered both events.

Research firm Kantar Worldpanel ComTech shows that the iPhone 5 has reclaimed the top spot in the mobile phone market, and has moved iOS, Apple's mobile operating system, back to No. 1 in the U.S. with 48.1% market share. Android has 46.7%.

Apple sold more than 5 million units of the iPhone 5 in its initial weekend, and users appear to be increasingly using it to do their shopping.

Adobe noted that "mobile shopping has passed the tipping point." With showrooming (where consumers view a product in a store before buying it online) a growing concern for retailers such as Best Buy (BBY), people are increasingly turning to their phones and tablets while they wait on lines, on the couch, or even at the dinner table.

One area that has yet to take off in a big way is social-network shopping. Adobe and IBM noted that social network referrals are still a relatively small percentage of overall sales. IBM noted that social-network referrals accounted for only 0.41% of all online sales on Cyber Monday, a decrease from 2011. Adobe noted it represented 2% of total visits.

Facebook (FB) and Twitter accounted for 77% of referrals, according to Adobe, with Pinterest making up 15%, the largest gainer year-over-year.

Interested in more on Apple? See TheStreet Ratings' report card for this stock.

--Written by Chris Ciaccia in New York

>Contact by Email.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,845.90 -66.21 -0.39%
S&P 500 1,966.83 -3.12 -0.16%
NASDAQ 4,456.2080 +13.51 0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs