This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Apple's iPad Doesn't Confuse Holiday Shoppers

NEW YORK ( TheStreet) -- Follow the YouTube trail.

From 2011, a Research in Motion (RIMM) television commercial promoting the BlackBerry Curve smartphone.

I first saw that commercial while watching a hockey game on Canadian television. For as hard as I was hammering RIM at the time, I had to give the company credit. As nothing more than a TV spot, that was a damn good piece of marketing. However, as a TV spot designed to sell BlackBerries, it was nothing short of an embarrassment.

You walked away from that 30 seconds with one of two reactions: Where can I get one of those glow-in-the-dark bikes or those fixed gear-riding urban slicks would be iMessaging on Apple (AAPL - Get Report) iPhones if that was real.

As it attempts to brand its Surface tablet, Microsoft (MSFT - Get Report) commits an equally-as-ugly sin.

Both RIM and Microsoft attempt to make the uncool appear cool, not through organic channels such as brisk consumer adoption and viral word of mouth, but via manufactured attempts. The Microsoft commercial feels like a summer hijinks movie starring Corey Haim and Corey Feldman. And, the whole schoolgirls thing is just downright creepy.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $125.57 -0.69%
GOOG $520.55 -0.54%
MSFT $44.08 -0.72%
FB $87.31 0.03%
TSLA $277.28 -0.98%

Markets

DOW 17,638.78 -91.33 -0.52%
S&P 500 2,059.55 -17.23 -0.83%
NASDAQ 4,966.1030 -43.1110 -0.86%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs