November 27, 2012
Zebra Technologies Corporation (NASDAQ: ZBRA), a recognised global leader in technologies that extend real-time visibility into business operations, has appointed
as new Vice President & Managing Director to lead its EMEA operations.
"Now more than ever, organisations in EMEA are looking to operate more efficiently and we are deeply committed to help them improve productivity," said
senior vice president, Zebra Technologies. "Ashley's broad experience and proven ability to foster strong partner and customer relationships positions him well to lead our responsive and nimble EMEA business."
Ashley returns to EMEA following a successful two year assignment as Vice President and General Manager for
. This assignment followed six successful years leading Zebra's EMEA sales organisation, where he was instrumental in building a strong sales structure and developing a robust channel strategy, as well as managing the expansion of Zebra's business in emerging markets such as
. He takes over the EMEA leadership position from
who has assumed the role of Vice President and General Manager of Zebra's
Ashley will focus on continuing momentum of Zebra's already successful geographic expansion strategy as well as building Zebra's relevance in key vertical markets such as healthcare and retail. He will also look to develop Zebra's strategic account strategy in EMEA whilst enhancing its approach to customer centricity.
Before joining Zebra in 2005, Ashley held senior sales and channel management positions within the IT, printing and communications industries at major organisations such as Samsung Electronics, Xerox Europe and AST Computer Europe.