Dealertrack Technologies, Inc. (Nasdaq: TRAK), formerly DealerTrack Holdings, Inc., today unveiled a new brand identity and updated
designed to represent the company’s position as a leading driver of innovation and progress across the automotive retail industry. Beginning this week, the company and its solutions will be positioned around a single new brand - Dealertrack Technologies.
After embarking on a multi-year initiative to integrate select software and services from more than 20 acquisitions with its core set of organically developed solutions, Dealertrack has taken steps to brand and represent its solutions in a clear and unified way through its website and marketing efforts. The new brand will reinforce consistency and unity across Dealertrack’s comprehensive suite of web-enabled solutions for automotive dealers, lenders, OEMs and third- party retailers.
“Our customers have told us that they’re looking to streamline their technology partner relationships,” said Mark O’Neil, chairman and chief executive officer, Dealertrack Technologies. “This new identity simplifies our brand presentation as the one company, one team, one end-to-end solution partner who can help automotive retailers increase efficiency and profitability by integrating data across various workflows, while enhancing the car buying experience for consumers.”
Dealertrack Technologies’ Canadian subsidiary will also be adopting a similar corporate brand identity beginning next month. In addition, the company will continue to be listed on the Nasdaq Stock Market under the ticker symbol “TRAK.”
About Dealertrack Technologies (
Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 19,000 dealers with more than 1,200 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including
Dealer Management System (DMS),
Sales and F&I
Registration and Titling
solutions. For more information visit