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Peter Chernin and Pivoting Are Good for Twitter

Twitter is growing and it's changing as it grows. It's making money. It's embracing advertisers. And it's thinking of how to make its service more appealing to more users.

All those things are fine by me as a user.

Do I get a better service as Twitter grows?

Well, yes. I don't get fail-whales any more -- or rarely. And I get a richer experience with more users in just as fast a way as I expect.

I get to watch and participate in real-time events like a World Series game, or Academy Awards, or Megyn Kelly walking to the "decision room" on Fox News on election night to clear-up the mechanics of how they made their call.

I can't get any of those experiences on Facebook (FB) or or anything else.

What have I lost as Twitter has evolved in the last six years? I can't really think of anything.

There are ads in my stream now which weren't there before. But I kind of skip over most of them. I don't get annoyed at them the way I do with Facebook's approach.

Have I lost the authenticity of Twitter? Its soul? I don't really know what that means frankly. It's a great communications medium for me and a great way for me to consume news and information, instead of, say, reading a newspaper.

I used to use the old TweetDeck for reading and posting. It worked great. Then Twitter bought it and it languished. Finally, they've improved it although it's not as good as it used to be.

Isn't this a sign that Twitter's given the bird to the developer community though? They bought this two-person company in the UK for $20 million, I think. Then they didn't do much with it for a while. I doubt the two Brits feel grievously harmed.

Did I ever think of dumping Twitter because it forced me to use their own client instead of some third-party one? It never crossed my mind. Where exactly would I go as an alternative?

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