This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Is 2013 the End of Apple?

NEW YORK ( TheStreet) -- TheStreet's Carlton Wilkinson summed up 2013 for Apple (AAPL - Get Report) over the weekend: It's all about Apple TV.

Funny thing happened on the road back to $600.

As AAPL tanked, just about everyone co-opted my bearish Apple might not be able to win without Steve Jobs argument. While I was flattered, the bearishness used the wrong time frame: It came about a year too soon.

Then, when everybody lathered one another up in a near-pornographic bearish tizzy, I turned bullish, urging investors to buy AAPL on sale during the holiday quarter and predicting an epic run for the stock.

After roughly 10% of upside two weeks after those articles hit, Johnny comes lately again. Everybody's bullish redux!

Very hack-like, yes, but at least they're on the right side of the trade now.

The problem with the recent wave of AAPL bearishness is that it did the opposite of everything an investor should do when people get hysterical. Also, the timing stunk.

You had people showing off charts that had AAPL plummeting to $450. You had Jeff Gundlach going on CNBC (click on "It came about a year too soon" above) touting his short position with a half-right (tax-related profit taking), half-wrong (Steve Jobs is dead) argument.

Our on-demand society wanted answers and there was no shortage of bad ones.

Heck, there's even some leftover bearishness as the stock runs. Why else would people buy Research in Motion (RIMM)? Optimism over BlackBerry 10 has as much to do with thoughts of a less-fierce competitive threat from iPhone than it does RIM's new OS itself.

When AAPL sank, it was like shooting fish in a barrel. The buying opportunity of a lifetime. There's not a stronger stock on the market right now.

So, it's all good until it's not all good anymore.

As I have been saying for months, Apple's long-term tale gets told in 2013. The large mammal in the room -- Can Tim Cook preside over the next big thing?

Many AAPL bulls want to ignore this reality, but let's face it -- there will be very little chest bumping in Tim Cook's office when Apple reports record-breaking numbers in January for the holiday quarter.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs