Starbucks Strengthens China Commitment With Opening Of 100th Store In Beijing; Elevating Coffee And Partner Experience

This store will showcase the expertise of the Starbucks Coffee Masters using the manually operated La Marzocco espresso machine to create the perfect Starbucks espresso-based beverages and the Starbucks pour over brew for the perfect Starbucks whole bean coffee experience. Each Starbucks Coffee Master is also trained in Starbucks latte art, an exceptional artistic skill that adds a touch of creativity to each Starbucks coffee beverage.

The new store uses the Art Nouveau design concept to draw attention to Starbucks focus on environmental sustainability and the continued promotion of a Starbucks coffee culture and lifestyle. Wall murals of coffee trees, bags of coffee cherries and roasted arabica beans perfectly showcase the complete Starbucks bean-to-cup journey, which has enabled the delivery of an authentic Starbucks Experience.

Starbucks China University Strengthens Investment in Talent Development for Partners

The coffee passion, artisanal skills and expertise presented at Starbucks stores requires the persistence by each Starbucks partner in their individual learning journey. To help partners enhance their coffee and service expertise, the company has initiated its first class through the innovative Starbucks China University. The Starbucks China University curriculum will advance the personal and career development of Starbucks partners across China, including leadership skills as well as a deep understanding of Starbucks coffee craftsmanship and culture.

“Our partners are at the heart and soul of our signature Starbucks Experience, and also the cornerstone of Starbucks success. It is therefore critical that Starbucks continues to invest in their development, share with them the company’s success and set them up for future growth and development,” Wong added. “These investments are critical as we work to achieve our ambitious goals and future aspirations in China.”

Starbucks China University will be a world-class corporate university that inspires coffee passion, builds retail expertise and nurtures the human spirit that connects it all. As the Center of Excellence for Starbucks China people development, the virtual university features a personalized learning experience through various customized methods, including digital and mobile platforms, to provide partners with modules matching their interests and career development goals.

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