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The Coca-Cola Company Expands 5by20 Women's Economic Empowerment Initiative

In addition several new 5by20 programs are a result of the partnership The Coca-Cola Company and UN Women announced in September 2011.

“Women need more opportunities to participate fully and equally in the workforce. Countless studies point to the fact that companies with a higher share of women have improved results—higher levels of innovation, productivity and profit margins,” said Michelle Bachelet, UN Women Executive Director. “UN Women supports women’s economic empowerment as a key priority to advance gender equality and improve the lives of women around the world.”

The Coca-Cola Company and UN Women’s US$4 million partnership will economically empower 40,000 women over three years in South Africa, Brazil and Egypt. The two organizations are collaborating to provide women with business skills training, leadership training and access to financial assets. UN Women is the UN organization established as a global champion for women and girls.

“We know that women’s income goes directly to their children’s education and other family needs,” adds Kristin Hetle, Director of UN Women’s Strategic Partnerships Division. “The collaboration between The Coca-Cola Company and UN Women will benefit communities at large and future generations.”

In Egypt, The Coca-Cola Company and UN Women are providing women entrepreneurs with retail kiosks, business skills training and access to mentors. In Brazil, the partnership is focused on reaching women recyclers, artisans and community leaders throughout Coca-Cola’s value chain to provide leadership skill development and business skills training. In South Africa, the two organizations are providing retailers with business skills training, mentoring and guidance on networking with peers.

“Women entrepreneurs around the world are faced with numerous barriers to success,” said Charlotte Oades, Global Director, Women’s Economic Empowerment, The Coca-Cola Company. “We believe providing access to training, finance and support networks are the best ways to help women overcome barriers, unlock their untapped potential and build their business in a sustainable way.”

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