AMSTERDAM, November 26, 2012 /PRNewswire/ --
More than 7.200 visitors met for a 360-degree perspective of the 1 trillion dollar market
Not least the meteoric rise of Stevia proves that food ingredients with multifunctional benefits are the biggest drivers of innovation in the food industry. Consumers now more than ever actively seek out fortified foods, enriched with natural ingredients or suitable ingredient replacements that they can trust. Today's food needs to be innovative and offer immediate solutions, additional health benefits or easy to open packaging to minimise the impact of their often hectic or changing lifestyles. 441 exhibitors from 82 countries and 7200 visitors met last week at Hi Europe/Ni/NuW in Frankfurt from 13 to 15 November for a 360-degree perspective of the future of this global market with an estimated value of one trillion dollars.
As Europe's leading event for the health, natural and nutritional community, last week's highly successful event demonstrates that the industry is thriving and thirsty for the very latest ingredients, solutions, trends, innovations, education and networking opportunities.We are delighted to announce an impressive 10% increase in attendance. Compared to the last event, HiE, NiE and NuW attracted a staggering 7,127* attendees (*pending ABC Audit) and with packed aisles, busy seminar theatres, bustling exhibitor stands and full conference rooms, the mood of the event and the industry was clearly upbeat. "HiE is one of the most important nutrition + wellness platforms. It targets an experienced group of visitors and the high quality of attendees enhances our business. That's why it's an important part of our European Marketing strategy" Jens Böhm, Marketing Manager , BENEO Natasha Berrow , UBM ' s Brand Director, commented, "last week's event really did surpass even our expectations! The positive response to the NuW branding and show floor innovations provided the innovative environment that such an innovative industry deserves." She continued "to achieve a double digit increase in attendance was always going to be challenging and so we are absolutely delighted with the results. The record re-bookings are further indication that exhibitors see Hi Europe/Ni/ NuW as the place to continue to meet their customers and to secure new business leads. I'd like to express our appreciation for the tremendous, ongoing support of all our customers."