In addition, it may make better economic sense to purchase an A3 rather than an A4 colour device, as this will enable the business to produce a wider range of brochures and other marketing materials in-house. These can also be produced and amended as necessary, enabling the business to be more proactive in responding quickly to changing customer and market demands.
"It is not surprising therefore that A3 sales to SMBs out-performed the market, with volume sales up by eight per cent in 2011 and set to continue this growth over the coming year," says Laidlaw. "Not only are smaller businesses using A3 to print high-quality banners, posters, packaging mock-ups and direct mail, but they are also able to produce anything required in larger scale, such as spreadsheets or technical plans.
"As the IDC SMB research shows, despite the rapid growth of sophisticated devices enabling us to view information electronically, there is still a huge demand to communicate messages and digest data on paper. However, for SMBs to take full advantage of this opportunity and improve their competitiveness in a continuing tough economy, it is essential that they realise the benefits of the latest print technologies like those offered by OKI Europe, providing cost-effective in-house printing without compromising on quality as well as keeping a tight control of all print output."
The full white paper is available for download at: http://www.okieurope.com/IDC-White-PaperNotes to Editors: About OKI Europe OKI Europe is a division of OKI Data Corporation, a global business-to-business organisation dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses. OKI Europe's annual group turnover accounts for over 50% of OKI Data Corporation's group turnover. The company is well-established as one of Europe's leading printer brands, in terms of value and units shipped. OKI Europe's award winning, product portfolio comprises six distinct segments: Colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Established in 1990, today OKI Europe employs approximately 1,100 people in 21 production sites and sales offices and is represented in 60 countries throughout the EMEA region. OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan's first telecommunications manufacturer. Media Contacts: OKI Europe Ltd: Pamela Ghosal: Pamela.Ghosal@okieurope.com, +44(0)208-2192127 Whiteoaks : Simon Moss/ Simon Reeves: firstname.lastname@example.org, +44(0)1252-727313 SOURCE OKI Europe