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China Education Alliance Announces Partnership With Texthelp

HARBIN, China, Nov. 26, 2012 /PRNewswire/ -- China Education Alliance, Inc. ("China Education Alliance" or the "Company", OTCQX: CEAI), a China-based education resource and services company, today announced that it has entered into a partnership with Texthelp Ltd. ("Texthelp"), a Northern Ireland based provider of award-winning literacy support software.

As part of the partnership, Texthelp will be providing a specifically adapted version of its English Hero software which assists English language learning through an easy-to-use toolbar containing support tools for students. The software improves students' reading, writing, speaking and listening skills in English. China Education Alliance, which has exclusive rights to the product in China, will be using the software to support English language learning students in China.

Texthelp's literacy support software is used in every university in the United Kingdom, and over 105 school districts in the United States. Currently, over 20,000 students in the United Kingdom purchase the software every year.    

Mark McCusker, CEO of Texthelp, commented, "We have been exploring opportunities in China with the support of Invest NI and Intralink, an organization that works with European technology companies to execute successful market strategies in China and other Asian countries. This partnership is a result of more than 12 months of research, in-country visits and relationship building, and on the back of other partnerships recently established in India and Brazil, represents another success in a potentially very lucrative global market for English language learning. The software has been adapted in conjunction with CEA specifically for the Chinese market and we will continue to work with CEA to develop this product and other language learning technologies going forward."

Mr. Xiqun Yu, CEO of China Education Alliance Inc., said, "Increasing international cooperation means the use of English at work is becoming more common and we believe there are currently over 250 million office workers in China trying to improve their English. English Hero is a powerful tool that will help millions of Chinese people improve their language skills and we are delighted to be working with Texthelp."

About Texthelp Ltd.



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