Annual Survey by Red Cross Finds Encouraging News for all Charities
WASHINGTON, Nov. 26, 2012 /PRNewswire-USNewswire/ -- Most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity, according to a poll by the American Red Cross.
A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season."It's encouraging that people are willing to support the work of charitable organizations even in a year when there has been increased giving to political causes and Hurricane Sandy," said Gail J. McGovern, president and CEO of the Red Cross. "Nonprofits like the Red Cross are there for people in need every day and everywhere and rely on year-end fundraising to fulfill their mission." Other key findings include:
- The most popular ways people give are by putting money aside in a canister or giving to someone who is asking for a donation in a public place (both 56 percent) and mailing a check (52 percent). One in five (21 percent) say they have used a charity's website to donate over the past 12 months.
- Friends are influential in American's charitable gift decisions, as half of all donors (51 percent) say they would donate if a friend talked to them personally about a charity.
- Of social media users polled, 68 percent say they would take time to learn more about a charity if they see a friend posting about it; about half (51 percent) say they would have more respect for a friend that posts about a charitable donation and nearly four in ten (39 percent) said they would donate themselves.