This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Public Still Plans To Give To Charities During The Holidays Despite Increased Donations In 2012 To Political Causes And Hurricane Sandy

Annual Survey by Red Cross Finds Encouraging News for all Charities

WASHINGTON, Nov. 26, 2012 /PRNewswire-USNewswire/ -- Most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity, according to a poll by the American Red Cross.

(Logo: http://photos.prnewswire.com/prnh/20090108/RedCrossLOGO )

A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.

"It's encouraging that people are willing to support the work of charitable organizations even in a year when there has been increased giving to political causes and Hurricane Sandy," said Gail J. McGovern, president and CEO of the Red Cross. "Nonprofits like the Red Cross are there for people in need every day and everywhere and rely on year-end fundraising to fulfill their mission."

Other key findings include:

  • The most popular ways people give are by putting money aside in a canister or giving to someone who is asking for a donation in a public place (both 56 percent) and mailing a check (52 percent). One in five (21 percent) say they have used a charity's website to donate over the past 12 months.
  • Friends are influential in American's charitable gift decisions, as half of all donors (51 percent) say they would donate if a friend talked to them personally about a charity.
  • Of social media users polled, 68 percent say they would take time to learn more about a charity if they see a friend posting about it; about half (51 percent) say they would have more respect for a friend that posts about a charitable donation and nearly four in ten (39 percent) said they would donate themselves.

While a majority of those polled said prior giving to political causes and Hurricane Sandy relief efforts will not impact their year-end financial donations, fewer Americans plan to give to charity this year than last year. The survey found that 52 percent of Americans are planning to donate to charity this season, down from 57 percent the last two years.  Giving by those who do plan to donate to a nonprofit may be less: while 49 percent of those planning to give will give more than $50; nearly half (46 percent) say they will give less than $50. Last year, 39 percent of Americans who planned to give said they would give less than $50

"There are many ways people can help their communities this holiday season," McGovern said. "If they are unable to give financially, they can donate blood, support a service member by sending a holiday card, or volunteer."

Friends Remain a Trusted Source of Information

When people are considering making a charitable donation, hearing personally from friends and family is an important factor in their decision. Nearly six in ten (59 percent) of those polled said they would sponsor a friend in a walk, run or bike ride for charity if asked, while half said they would donate if asked directly.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,070.40 +46.34 0.26%
S&P 500 2,114.49 +6.20 0.29%
NASDAQ 5,016.9290 +11.5380 0.23%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs