Annual Survey by Red Cross Finds Encouraging News for all Charities
Nov. 26, 2012
/PRNewswire-USNewswire/ -- Most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity, according to a
by the American Red Cross.
A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.
"It's encouraging that people are willing to support the work of charitable organizations even in a year when there has been increased giving to political causes and Hurricane Sandy," said
Gail J. McGovern
, president and CEO of the Red Cross. "Nonprofits like the Red Cross are there for people in need every day and everywhere and rely on year-end fundraising to fulfill their mission."
Other key findings
- The most popular ways people give are by putting money aside in a canister or giving to someone who is asking for a donation in a public place (both 56 percent) and mailing a check (52 percent). One in five (21 percent) say they have used a charity's website to donate over the past 12 months.
- Friends are influential in American's charitable gift decisions, as half of all donors (51 percent) say they would donate if a friend talked to them personally about a charity.
- Of social media users polled, 68 percent say they would take time to learn more about a charity if they see a friend posting about it; about half (51 percent) say they would have more respect for a friend that posts about a charitable donation and nearly four in ten (39 percent) said they would donate themselves.
While a majority of those polled said prior giving to political causes and Hurricane Sandy relief efforts will not impact their year-end financial donations, fewer Americans plan to give to charity this year than last year. The survey found that 52 percent of Americans are planning to donate to charity this season, down from 57 percent the last two years. Giving by those who do plan to donate to a nonprofit may be less: while 49 percent of those planning to give will give more than
; nearly half (46 percent) say they will give less than
. Last year, 39 percent of Americans who planned to give said they would give less than
"There are many ways people
can help their communities
this holiday season," McGovern said. "If they are unable to give financially, they can donate blood, support a service member by
sending a holiday card
, or volunteer."
Friends Remain a Trusted Source of Information
When people are considering making a charitable donation, hearing personally from friends and family is an important factor in their decision. Nearly six in ten (59 percent) of those polled said they would sponsor a friend in a walk, run or bike ride for charity if asked, while half said they would donate if asked directly.