This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Branding Brand Mobile Commerce Index Shows Black Friday Mobile Sales Up 128%

PITTSBURGH, Nov. 24, 2012 /PRNewswire/ -- Branding Brand, a mobile commerce platform used by major retailers today announced the results of its Mobile Commerce Index for Black Friday, which showed substantial increases in consumers shopping on smartphones. This announcement follows yesterday's Mobile Commerce Index for Thanksgiving Day, which showed a 221% year-over-year increase in Thanksgiving Day mobile sales.

The Branding Brand Mobile Commerce Index is a compilation of 66 mobile sites developed by Branding Brand for retailers across a variety of industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

The Index had the following Black Friday results:
  • 3,513,367 visitors (63% iOS; 32% Android)
  • 20,708,053 page views (62% iOS; 33% Android)
  • 50,905 orders (69% iOS; 29% Android)
  • $78.92 average order value ( $80.37 iOS; $75.43 Android)
  • 20.44% of total e-commerce traffic came from smartphones

Compared to 2011, the Branding Brand Mobile Commerce Index for Black Friday showed the following year-over-year gains for the 26 mobile sites and apps tracked during both periods:
  • Visits increased 101%
  • Page views increased 99%
  • Average order value decreased 7.46%
  • Mobile sales increased 128%

"While most industry reports capture overall mobile usage, a true chasm of analytical performance data exists between how people use mobilized and non-mobilized websites. Lumping both formats together in the same report skews usage data, since engagement is much higher on mobilized sites when there's no need constantly pinch and zoom," said Chris Mason, co-founder and CEO of Branding Brand. "We are finding that, if you build a mobile site, the mobile dollars are coming much faster."

Branding Brand will release an extended report on the entire Thanksgiving through Cyber Monday period, including data on peak mobile shopping times, in the upcoming week.

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for the world's leading retailers, including American Eagle Outfitters, Anthropologie, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Drugstore.com, Eastern Mountain Sports, Nautica, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi.

Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. It is also a Google Commerce Search Partner, Google Wallet Partner, and PayPal Channel Partner. For more information, visit http://www.brandingbrand.com.

SOURCE Branding Brand

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,745.98 -5.41 -0.03%
S&P 500 2,108.63 +0.06 0.00%
NASDAQ 5,128.7850 +17.0520 0.33%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs