The witching hour approached. Yellow CAUTION tape cordoned off the bargains and funneled a few thousand supplicants through aisles of ignored items â¿¿ yarn, shower curtains, party hats, clocks. Balloons printed with dollar signs followed by low numbers floated above the treasures.As the cell phones struck eight, a din arose. Excited voices mixed with the sound of boxes dropping into metal shopping carts. The balloons danced as people dug into stacks of leather ottomans ($29) and 5-by-5 foot bins of $5 DVDs.
Why Must We Buy? Black Friday's Powerful Pull
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