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The Fiction That Is Cyber Monday

Want to get away from all that? After eBay bought Shopping.com parent GSI Commerce last year, as TechCrunch reported , founder Michael Rubin launched a new outfit, Kynetic.com, pushing a set of infrastructure-based business models like Shoprunner, which is aggregating retailers against Amazon Prime through a membership plan.

Kynetic also runs RueLaLa, a members-only fashion site, and Fanatics, a fulfillment site for licensed sports merchandise. As I was trying to say a week ago, infrastructure is the new black.

Finally, if you think of Cyber Monday as just another way to avoid taxes -- sales tax in this case -- that window is closing. The coalition fighting to impose online sales taxes, TheHill reports , includes the National Retail Federation, whose Shop.Org unit invented Cyber Monday.

Happy clicking.

At the time of publication, the author had no holdings in the companies mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

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