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NEW YORK (
TheStreet) -- Shares of
Research In Motion(RIMM) made big gains on Friday as the embattled Canadian handset maker received some much-needed love ahead of its forthcoming BlackBerry 10 launch.
On Wednesday, before the market's Thanksgiving break, National Bank Financial analyst Kris Thompson increased his RIM price target to $15 from $12, citing investor opportunities ahead of BlackBerry 10's arrival next year.
confirmed earlier this month that its much-delayed BlackBerry 10 devices will debut at a launch event on Jan. 30, 2013, prompting speculation that the gadgets will be available shortly after.
"We think there is more money to be made ahead of the C2013 launch of BB10," wrote Thompson. "The new [RIM] management team is executing by maintaining the BlackBerry subscriber base, managing costs and cash, seemingly readying a February 2013 BB10 global platform launch."
Most analysts, he added, were expecting a March launch.
Thompson increased his estimate for RIM's BlackBerry 10 shipments in fiscal 2014 to 35.5 million units from 31.6 million units. "The shipment boost reflects about one more month of BB10 product availability plus a little extra for the positive sentiment building in the industry following our discussions."
RIM shares, which have tumbled more than 20% this year, rose 12.23% to $11.50 on Friday.
National Bank's Thompson is not the only analyst reappraising RIM.
On Tuesday, Jefferies analyst Peter Misek
upgraded RIM to hold, citing strong carrier support for BlackBerry 10.
"Preliminary results from our quarterly handset survey indicate developed market carriers have a much more positive view of BB10 than we expected," he wrote, in a note. "With greater carrier shelf space and marketing support, we now believe BB10 has a 20%-30% probability of success."
The analyst also raised his RIM price target to $10 from $5.
Rocked by delayed product launches and fierce competition from
Apple's(AAPL - Get Report) phenomenally successful iPhone and
Google(GOOG - Get Report) Android devices, the stakes for BlackBerry 10 are extremely high.
Nonetheless, more than 57% of respondents to a recent
TheStreet said that RIM will find salvation in BlackBerry 10. Just over 33% of respondents believe that this is unlikely, noting that the company's problems are too big.