U.S. Restaurant Chain's Annual Holiday Program Partners with Master Card® to Make Holiday Wishes Come True with $750 Gift Cards at More Than 34 Surprise Events
Nov. 23, 2012
/PRNewswire/ - Tim Hortons Cafe & Bake Shop's Holiday Helpers woke from their year-long slumber and hit the streets to surprise Black Friday shoppers again with
in Master Card® gift cards, Tassimo gift packs and Tim Cards®.
This year, the Tim Hortons Holiday Helpers partnered with Master Card® to make the holidays a little easier for lucky shoppers by taking care of their gift budgets.
On Thursday evening, across most of the bakery cafe chain's U.S. markets, Tim Hortons Cafe & Bake Shop restaurant owners surprised the 23
person waiting in line for Black Friday deals with
in Master Card® gift cards.
According to an annual Gallup® poll, the average American will spend approximately
on holiday gifts this year, which is why Tim Hortons Cafe & Bake Shop chose the denomination.
The first and last person in line each received a Tim Hortons Cafe & Bake Shop Tassimo brewer and T DISC gift pack (valued at
) and the 22
person in line each received a
Tim Card®. Everyone in line received a coupon for a free donut with beverage purchase redeemable at participating Tim Hortons Cafe & Bake Shop locations.
"We try to surprise and delight our guests in our restaurants every day. This is just another way we hope to surprise them and add some magic to their holiday this year" said
, executive vice president
This is the third year Tim Hortons Cafe & Bake Shop's Holiday Helpers program visited Black Friday shoppers. Last year, the Holiday Helpers handed out
in gift cards to unsuspecting shoppers.
Tim Hortons Cafe & Bake Shop handed out approximately 31 Master Card® gift cards, 52 Tim Cards® and 52 Tassimo brewer and T DISC gift sets on
evening totaling more than
to add more magic to the holiday season.
Throughout the month of December, the Holiday Helpers also will be surprising guests waiting in line at various Tim Hortons Cafe & Bake Shop restaurants by paying for their order.