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Nov. 23, 2012 /PRNewswire/ -- Allrecipes.com, the world's #1 digital food brand with more than 1 billion annual visits, celebrated its biggest
Thanksgiving ever as record-breaking numbers of home cooks visited the site during the weeks leading up to
Thanksgiving Day. The day before
Wednesday November 21, saw Allrecipes' busiest traffic day ever, shattering previous records with more than 7.9 million visits from home cooks. For the first time ever, the biggest hour of traffic on the site was between
3-4 p.m. PT, an hour later than past years. This trend shows the transition of home cooks leveraging mobile devices in the kitchen while cooking, rather than searching on a laptop or desktop and then moving to the kitchen with a printed recipe or written notes.
http://photos.prnewswire.com/prnh/20120723/SF44086LOGO )Visits to Allrecipes.com from mobile devices the week leading up to
Thanksgiving Day were up 97 percent year-over-year, with the total number of visits from mobile devices for the same time period reaching an astounding 12 million. The recently-launched Video Cookbook app for Windows 8 and iOS, saw nearly 20,000 unique visitors, while nearly 4 million home cooks visited Allrecipes from a tablet device the week leading up to
Thanksgiving, a 232 percent increase year-over-year.
Thanksgiving is the most popular holiday for a home-cooked feast. Seventy percent of home cooks prepared for a
Thanksgiving meals this year, and it's so rewarding to be the go-to food resource for them as they embrace the latest digital technologies, platforms and devices to simplify meal planning," said
Lisa Sharples, president of Allrecipes.com. "Allrecipes has always believed digital technology, social media, and online communities would revolutionize how, when, and where cooks are thinking about their next meal, so it's thrilling for us to see the numbers continue to rise each year!"
More than 1.6 million home cooks also sought out original, made-for-web video content to gain inspiration and confidence for preparing the year's biggest feast. Allrecipes.com video views shot up 200 percent year-over-year as home cooks eagerly devoured instructional food-focused videos on the web, mobile devices and internet TVs.