That has put pressure on brick-and-mortar stores, which can make up to 40 percent of their annual revenue during the two-month holiday shopping season, to compete. That's becoming more difficult: the National Retail Federation, an industry trade group, estimates that overall sales in November and December will rise 4.1 percent this year to $586.1 billion, or about flat with last year's growth. But the online part of that is expected to rise 15 percent to $68.4 billion, according to Forrester Research.As a result, brick-and-mortar retailers are trying everything they can to lure consumers into stores by making shopping as easy as possible. They tested the earlier hours last year, but this year more stores decided to open their doors on Thanksgiving. In addition to expanding their hours, many also are offering free layaways and shipping, matching the cheaper prices of online rivals and updating their mobile shopping apps with more information.
Black Friday Creeps Into Thursday
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