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Weighing The Market Hype Of Black Friday

 Popular Black Friday Plays:

1. Kohl’s Corp. (KSS, Earnings, Analysts, Financials): Operates department stores in the United States. Market cap at $12.B.

Kohl’s is offering deals ahead of Black Friday. Stores open at midnight, and in addition to several door-buster and early-bird sales, customers can shop the online deals as early as Wednesday. They are also offering $15 Kohl’s cash for every $50 purchased on Black Friday.

 

2. Best Buy Co. Inc. (BBY, Earnings, Analysts, Financials): Operates as a retailer of consumer electronics, home office products, entertainment products, appliances, and related services primarily in the United States, Europe, Canada, and China. Market cap at $5.13B.

Hundreds of shoppers can be seen lined around Best Buy’s stores each Black Friday. Doors open at midnight.

 

3. Target Corp. (TGT, Earnings, Analysts, Financials): Operates general merchandise stores in the United States. Market cap at $40.89B.

Similar to Wal-Mart, Target has several door buster deals and plans to open stores on Thanksgiving day, at 9pm. It has received complaints that their determination to boost sales comes at the expense of their employees’ Thanksgiving evening. Target has responded by claiming their decision to open at 9pm reflects consumers’ preference to shop right after their dinner. They also claim employee preferences are taken into account when scheduling Thanksgiving shifts.

 

4. Saks Incorporated (SKS, Earnings, Analysts, Financials): Operates fashion retail stores in the United States. Market cap at $1.51B.

Saks Fifth Avenue represents some of the higher end retailers, including Nordstrom (JWN)Tiffany & Co. (TIF). Like Macy’s these are common retailers in malls. But unlike Macy’s, these stores are offering consumers who might be scared away by rowdy crowds a more “white glove” experience.  

Typically these high-end retailers do not offer promotions during the holidays. Although Saks made an exception last year offering discounts neat 70% off on popular brands, SmartMoney has predicted this year discounts will be “few and far between.” Saks has yet to announce their Black Friday hours.

 

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