This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Small Businesses Step Out Of Black Friday's Shadow

Eden Organix, a spa in Highland Park, N.J., will give customers a 10 percent discount on the products it sells from 9 a.m. to noon, says owner Valerie Robinson who is promoting the event on Facebook, Twitter and on her own website. She doesn't expect to get a big revenue boost from the day â¿¿ she's more concerned about drawing new clients and cementing her relationship with current ones.

"We want to build more of a loyal customer base," Robinson says.

The event has helped some small business owners turn a day that was often a disappointment into a successful one. The Saturday after Thanksgiving is usually one of the slowest days of the year for retailers in Tribeca, the residential neighborhood that is part of New York's financial district. Many people are away for the weekend so business drops at Babesta Cribz and Babesta Threads, two Tribeca stores. Owner Jennifer Cattaui is taking part in Small Business Saturday for the third time, expecting that she'll get enough of a revenue increase to give her stores a normal take for a Saturday.

This year, Cattaui will give customers 20 percent off everything in her Threads store, which sells clothing, accessories and toys, and 10 percent off the furniture and strollers sold in her Cribz store. And she will have some giveaways, such as accessories for strollers.

She's also joining with about 20 other local businesses to promote one another. The stores, which also include a wine store and bakery, will give customers maps showing them other stores taking part in Small Business Saturday.

"By virtue of banding together and promoting ourselves as a unit, it will up the entire amount of traffic," Cattaui says.

Small businesses that don't accept American Express cards are having promotions of their own. Benny's, a chain of 32 stores in New England that sell housewares, toys, hardware and clothing, is offering special prices on merchandise ranging from Christmas tree lights to electric fireplaces. Co-owner Arnold Bromberg says the 88-year-old company has done this on Black Friday as well as Saturday for many years.

3 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,265.99 +109.14 0.64%
S&P 500 2,011.36 +9.79 0.49%
NASDAQ 4,593.4250 +31.2360 0.68%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs