American Express may have intended to give small merchants â¿¿ and card usage â¿¿ a boost in a tough economy, but Small Business Saturday is also helping small merchants get a bigger share of the spotlight and spending between Black Friday and Cyber Monday, a shopping holiday dreamed up to get people excited about shopping online on the Monday after Thanksgiving. For some retailers, the sales they get after people push back from the Thanksgiving dinner table represents a significant chunk of profit for the year. That hasn't been so true for most small businesses. Ninety-one percent of the 1,003 small business owners said, in a survey commissioned by Bank of America, that the day after Thanksgiving has little, or no, effect on their profit."Black Friday doesn't do anything for us," says Leslie Leahy, owner of The Hitching Post, a gift shop in Reading, Mass. In fact, it's pretty quiet in town because so many people are at the malls and big-box stores, she says.
Small Businesses Step Out Of Black Friday's Shadow
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