This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Tablet Makers Set For Black Friday Boost

NEW YORK (TheStreet) - The rise of the tablet continues. This year's Black Friday is expected to be the launch pad for tablets, such as Apple's (AAPL) iPad, Google's (GOOG) Nexus and Amazon's (AMZN) Kindle Fire, to overtake notebook shipments for the first time in North America, according to the latest figures from NPD DisplaySearch.

The research firm estimates that 21.5 million tablets will be shipped in North America during the fourth quarter, compared to 14.6 million notebooks and mini-notebooks. In 2013, tablet shipments in North America are forecast to exceed notebooks on an annual basis for the first time, with 80 million tablets versus 63.8 million notebooks, NPD said.

Globally, however, tablets aren't expected to out-ship notebooks until 2015, when 275.9 million tablets are forecast to ship, compared to 270 million notebooks.

In a blog post, NPD DisplaySearch senior analyst Richard Shim cited a number of factors for the booming popularity of tablets. These include the already high penetration of PCs within U.S. households (more than 70%), which makes new PC purchases less necessary. The analyst also pointed to shifting consumer preference towards tablets in the U.S., and increasing efforts in the space from the likes of Amazon and Google.

"Black Friday and the ensuing holiday shopping season is expected to enhance an already prime opportunity for U.S. tablet adoption," wrote Shim, pointing to price cuts to already-declining Average Selling Prices (ASPs) on tablets. "The $199 price point has increasingly become the target to match or beat with the introductions of Google's $199 Nexus 7 and Amazon's Kindle Fire 7."

Shim also cites the increasing number of tablet form factors available to consumers, such as Apple's 7.9-inch iPad Mini, Samsung's 10.1-inch Galaxy Note and Microsoft's (MSFT) 10.6-inch Surface tablet.

Apple has traditionally dominated the tablet market, although tech research firm IDC recently noted some market share slippage in the third quarter. With an uncertain macroeconomic environment and consumers delaying their purchases ahead of the iPad Mini launch, Apple's share slipped from 65.5% in the second quarter to 50.4% in the third quarter, IDC said.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,001.22 -38.27 -0.22%
S&P 500 1,988.40 -3.97 -0.20%
NASDAQ 4,538.5510 +6.4470 0.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs