â¿¿ MORE SHIPPING AND RETURN OPTIONS FOR SHOPPERS WHO COVET CONVENIENCE: About 44 percent of retailers are offering free shipping this year, a jump from 12.5 percent last year, said Vicki Cantrell, executive director of Shop.org, the National Retail Federation's digital retail division that tracks retailers' online offers. And UPS said retailers also are working to make returns easier by including return labels in packages or providing a link online that customers can use to print labels.Additionally, some stores, including Best Buy Co., Toys R Us and Wal-Mart, are offering customers the option of ordering online and then picking up merchandise in stores.
Stores Borrow From Fast-food Industry's Playbook
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