This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Apple's Black Friday Statement

NEW YORK ( TheStreet) -- It's really not even worth mentioning what Apple (AAPL - Get Report) did on Black Friday last year. Unless I look it up, I can't be sure of the particulars: $100 off a Mac? $60 off an iPad? Something like that.

Apple doesn't do meaningful discounts.

It floats the aforementioned "sale" from time to time. It reduces the price of old iPhones when a new model comes out, and offers deals alongside its education pricing.

For example, when I bought my MacBook Pro with Retina Display, I did it under my wife's name because she works in education. I think I saved $100 or $200 on the laptop. Apple also threw in a $100 gift card for the Apple Store. It was a Back to School promo.

I don't expect much, if anything, to change. Apple has no reason to shock us, make headlines or reinvent the pinwheel on Black Friday. That better not change this year.

Everybody loves Apple, wants it products and is entranced by the lifted skirt and perfumed inner thigh of its dominance.

Up until a couple of weeks ago, Steve Jobs was nothing but a distant memory. Tim Cook did things Jobs never would have done -- issued a dividend/buyback, published a genuine apology letter, churned out an iPad mini -- and the world shot you down if you questioned the moves, let alone made comparisons between the two CEOs.

AAPL drops a hundred bucks and, suddenly, Cook v. Jobs not only becomes fair game, it's a commonplace analysis.

This is the work of Johnny-come-lately analysts. The types who hit the news feeds Wednesday morning with downgrades and price target reductions on Hewlett-Packard (HPQ) and Best Buy (BBY).

I don't expect Cook to do anything out of the ordinary for Black Friday. If he does, Apple really has changed, and not for the better.

Apple. Lululemon (LULU - Get Report). Tesla Motors (TSLA - Get Report). Starbucks (SBUX - Get Report). Whole Foods Market (WFM - Get Report).

With broad use of the term "retailers," these outfits are the retailers of the decade, if not the century.

While resellers go as low as Apple will allow on the company's products, Apple has pricing power. While stores have to bundle gift cards -- not just as an education perk -- with Amazon.com (AMZN) and Google (GOOG) tablets, Apple has pricing power.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $124.49 -1.50%
LULU $64.04 -1.20%
SBUX $94.70 -1.30%
TSLA $188.77 -0.94%
WFM $52.09 -0.50%

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs