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Sweet Times Ahead Again for Krispy Kreme

KKD Chart KKD data by YCharts

There's still some skepticism out there about this company. That's not surprising given the past mistakes. The new Krispy Kreme is somewhat quietly proving that it is not only viable but that there's room for growth. The company added 20 stores during the third quarter and now has 731 stores, 635 of which are franchises.

Krispy Kreme raised its 2013 outlook to 44 cents a share to 47 cents a share on $34 million to $36 million operating earnings. For 2014, the company expects to open five to 10 company-owned stores, 10 to 15 domestic franchises, and 75 international franchises. The balance sheet is still strong. Krispy Kreme ended the quarter with $50 million in cash, and just $26 million in debt.

This comeback continues.

At the time of publication the author is long KKD.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Jonathan Heller, CFA, is president of KEJ Financial Advisors, his fee-only financial planning company. Jon spent 17 years at Bloomberg Financial Markets in various roles, from 1989 until 2005. He ran Bloomberg's Equity Fundamental Research Department from 1994 until 1998, when he assumed responsibility for Bloomberg's Equity Data Research Department. In 2001, he joined Bloomberg's Publishing group as senior markets editor and writer for Bloomberg Personal Finance Magazine, and an associate editor and contributor for Bloomberg Markets Magazine. In 2005, he joined SEI Investments as director of investment communications within SEI's Investment Management Unit.

Jon is also the founder of the Cheap Stocks Web site, a site dedicated to deep-value investing. He has an undergraduate degree from Grove City College and an MBA from Rider University, where he has also served on the adjunct faculty; he is also a CFA charter holder.

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