This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Internationally Recognized Marketing Expert Ryan Levesque Conducts Google Survey Finding That 67% Of Americans Are Fed Up With Black Friday Retailers

AUSTIN, Texas, Nov. 21, 2012 /PRNewswire/ -- When it comes to pushing Black Friday sales ahead to Thanksgiving Day, Americans are fed up — at least according to the results of a recent Google Survey: "Do You Think Retailers Have 'Gone Too Far' By Pushing Their Black Friday Sales Ahead to Thanksgiving Day?"

Querying 1,500 Internet users nationwide, a little over 67 percent of those polled answered "yes" to that question.

What's so significant about this latest factoid?

According to Ryan Levesque, the internationally recognized marketing expert who orchestrated the survey, this information is useful for small businesses deciding how aggressive to be in their Black Friday sales promotions, both this year and in future years. The survey suggests retailers risk alienating potential customers by starting their Black Friday sales on Thanksgiving Day, and being overly aggressive with their Thanksgiving holiday sales promotions.  

This is particularly true among retailers whose core target demographic consists primarily of Baby Boomers. Among those polled aged 55-64, nearly 79 percent are fed up with the increasingly common practice of initiating traditionally post- Thanksgiving sales on Thanksgiving Day itself.

"Retailers can capitalize on this information and build goodwill with their customers by publicly announcing their refusal to initiate Black Friday sales on Thanksgiving Day," says Levesque, who heads several marketing firms, including LTP Marketing LLC ( http://www.LTPMarketing.com). "Instead of following the 'Black Thursday' trend, retailers can win the hearts, wallets, and long-term loyalty of customers by acknowledging Thanksgiving as a day to spend with family and friends, in lieu of fighting crowds and waiting in long lines."

But that's not all – the survey itself, when tied to other forms of market research, is an excellent tool for small businesses to gain the type of market insight that would otherwise be impossible to attain so quickly and inexpensively using traditional methods.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 +1.21 0.06%
NASDAQ 4,828.3250 +15.6170 0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs