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Green Innovations Ltd. Expands Product Offerings And Distribution Network With Acquisition Of "Sensational" Trademark

CAPE CORAL, Fla., Nov. 21, 2012 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that through its wholly-owned subsidiary, Green Hygienics, Inc., it has acquired the "SENSATIONAL" trademark from Sensational Brands, Inc. ("SBI-TX"), a Texas-based distributor of specialty branded and private label bathroom tissue, paper napkins, paper towels, and wipes. Green Hygienics, Inc. anticipates manufacturing and distributing non-green product lines under the Sensational trademark through its new Florida subsidiary, Sensational Brands, Inc. ("SBI-FL").

Mr. Bruce Harmon, CEO of Green Innovations, stated "The acquisition of the 'Sensational' trademark is strategically important as it provides us with an established brand which complements the Company's current line of green eco-friendly products. The addition of the 'Sensational' brand offerings will allow our retailers to fill their shelves with both green and non-green product options thereby satisfying all customer needs as well as boosting potential Company sales."

Sensational Brands, Inc. ("SBI-TX"), the successor company to Southwest Tissue and Paper Solutions, Inc. ("STPS"), is owned and operated by Mr. Tray Harrison, National Sales Manager of Green Hygienics, Inc., a wholly-owned operating subsidiary of Green Innovations. Over the past several years, STPS/SBI-TX and Mr. Harrison have created an effective distribution network which has historically sold a wide array of paper products to independent grocery stores (approximately 200 stores) and dollar store chains (approximately 500 stores). In addition to product distribution, SBI-TX provides technology support to retailers and wholesalers for ease of inventory management.

SBI-TX has recently engaged four established regional food brokers to expand awareness and sales of the "Sensational" brand nationwide.  These brokers represent national accounts such as Associated Wholesale Grocers Kansas City, Albertsons Arizona, Food Giant, Aldi, Pamida, Safeway, Tom Thumb, Randalls, Grocers Supply Houston, Brookshires Tyler Texas, Brookshire Brothers, United Foods, SuperValu, Homeland Foods, Walgreens, Walmart, Dollar General, Dollar Tree, Fred's Dollar Stores, Family Dollar and many others.  

"The combination offer of Green Hygienics' 100% bamboo eco-friendly products with potential 'Sensational' trademarked non-green products and an expanding distribution network should be a winning scenario for the Company, the retailers, and the consumers," stated Mr. Tray Harrison, National Sales Manager of Green Hygienics, Inc. "We believe that this combination will give us the opportunity to introduce an expanded product line to a wider national audience that, for the most part, has not been offered well-priced high quality eco-friendly personal care and paper-based goods."  

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

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