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ElfYourself® Gets More Social And Mobile...and Goes Live!

NAPERVILLE, Ill., Nov. 21, 2012 /PRNewswire/ -- The most loved viral holiday website in history, ® is back and is coming to life on new social and mobile platforms. OfficeMax ® Incorporated (NYSE: OMX), a leader in office and facility supplies, technology and services, has launched its popular free holiday eGreeting site with a new ElfYourself Live experience that allows users to "elf" themselves while chatting with friends, family and people across the globe during live online broadcasts on

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In mid-December, the first ElfYourself mobile application will launch for iPhone ®, iPad ® and iPod ® touch to help holiday revelers create, share and view ElfYourself eGreetings on-the-go. Create and share a holiday eGreeting at no charge through the app, with the option to purchase additional dances for $.99 each.

"We're taking the ElfYourself franchise to new places with real-time social media interaction and a new mobile app to help people spread holiday cheer anytime, anywhere," said Michael Lewis, executive vice president and president of retail at OfficeMax. "Over the past six years, ElfYourself has become a holiday tradition, and we look forward to bringing it back this season bigger and better than ever before."

Get Your 60-Seconds of "Elf" Fame

Participate in a new real-time holiday experience at ElfYourself Live, a dedicated channel featured on where your one-minute video starring you will be broadcast online in front of a live global audience. A new form of social television, the YouNow ElfYourself Live channel will spread holiday cheer by "elfing" the stars of each live video with superimposed ElfYourself hats and ears. Fans can visit to view, comment, and vote on their favorite broadcasts live, and top-ranked broadcasts get more air-time on the channel.

"We are thrilled to bring the ElfYourself holiday tradition to our rapidly growing social television network," said Adi Sideman, CEO of YouNow. "YouNow is a new social entertainment experience, where anyone can broadcast and be part of the live programming, and viewers decide who gets to stay on air. The combination of social video, real-time communication and the video platform brings new excitement to the ElfYourself experience. We are thrilled to be working with OfficeMax on this cutting edge social video campaign."

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