Nov. 21, 2012
/PRNewswire/ -- The most loved viral holiday website in history,
is back and is coming to life on new social and mobile platforms.
Incorporated (NYSE: OMX), a leader in office and facility supplies,
and services, has launched its popular free holiday eGreeting site with a new
experience that allows users to "elf" themselves while chatting with friends, family and people across the globe during live online broadcasts on YouNow.com.
To view the multimedia assets associated with this release, please click:
In mid-December, the first ElfYourself mobile application will launch for iPhone
touch to help holiday revelers create, share and view ElfYourself eGreetings on-the-go. Create and share a holiday eGreeting at no charge through the app, with the option to purchase additional dances for
"We're taking the ElfYourself franchise to new places with real-time social media interaction and a new mobile app to help people spread holiday cheer anytime, anywhere," said
, executive vice president and president of retail at OfficeMax. "Over the past six years, ElfYourself has become a holiday tradition, and we look forward to bringing it back this season bigger and better than ever before."
Get Your 60-Seconds of "Elf" Fame
Participate in a new real-time holiday experience at
a dedicated channel featured on
where your one-minute video starring you will be broadcast online in front of a live global audience. A new form of social television, the YouNow
channel will spread holiday cheer by "elfing" the stars of each live video with superimposed ElfYourself hats and ears. Fans can visit
to view, comment, and vote on their favorite broadcasts live, and top-ranked broadcasts get more air-time on the channel.
"We are thrilled to bring the ElfYourself holiday tradition to our rapidly growing social television network," said Adi Sideman, CEO of YouNow. "YouNow is a new social entertainment experience, where anyone can broadcast and be part of the live programming, and viewers decide who gets to stay on air. The combination of social video, real-time communication and the video platform brings new excitement to the ElfYourself experience. We are thrilled to be working with OfficeMax on this cutting edge social video campaign."