PRINCETON, N.J., Nov. 20, 2012 /PRNewswire/ -- Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies, today announced that Forrester Research, Inc. has rated Rosetta as a strong performer in its November 2012 report, The Forrester Wave™: Customer Engagement Agencies, Q4 2012. The agency's Current Offering was rated second highest of 13 agencies evaluated in what Forrester termed an "emerging market."
More than 50 agencies were invited to participate in the inaugural evaluation of Customer Engagement Agencies, which Forrester defines as "agencies that focus on defining customer-oriented business strategies and mapping them to tactics and execution. They help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction." Only 13 agencies met Forrester's selection criteria of extensive cross-channel enablement capabilities, enterprise interest and corporate revenues in excess of $50 million.
Participants were evaluated on 19 criteria. Rosetta's Current Offering received the second highest score among all vendors for its business strategy capabilities, among the highest scores for orchestration of customer engagement activities and technology integration, and the highest score among all vendors for onboarding and change management. Along with another vendor, Rosetta received the third highest score among all vendors for customer journey mapping.
The report noted, "Rosetta ... evolved from a legacy of marketing and analytics consulting. This is still evident in some of the agency's core strength areas: creating holistic business strategies, managing technology integrations and managing organizational change, from design to training.""Customer Engagement is in Rosetta's DNA," said Rosetta Chief Operating Officer Mark Taylor. "Everything we do is focused on helping brands understand the market and their customers, converting unique insights on target segments into meaningful interactions that drive awareness, engagement and purchase intent and helping brands transform their businesses to center around their customers and their journey. We are pleased that Forrester has decided to conduct a Wave on this type of agency focus, which we believe validates the importance of leveraging data and insight to build smarter, customer-oriented businesses." In 2012 Rosetta was also ranked a "Strong Performer" by Forrester in two additional Wave reports – The Forrester Wave™: US Digital Agencies – Mobile Marketing Strategy And Execution, Q1 2012 and The Forrester Wave™: Global Commerce Service Providers, Q1 2012.