This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

UMD-Smith Business Degree To Tackle Big Data Expert Shortage

COLLEGE PARK, Md., Nov. 20, 2012 /PRNewswire-USNewswire/ -- Responding to a projected shortage of analytical experts, the University of Maryland's Robert H. Smith School of Business will launch a degree program focused on managing and analyzing big data. 

Classes begin in fall 2013 for the M.S. in Business for Marketing Analytics. The curriculum will equip its graduates to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand customers.

"The recent presidential campaign illustrates this field's surging importance," said Smith marketing professor Wendy Moe, who is directing the new program. "A large team of analysts feeding an enormous volume of public data into many strategies was vital to President Obama's re-election."

A recent McKinsey report identifies "big data" as the "next frontier of innovation." However, a shortfall of specialists in this field could reach 190,000 by 2018 for U.S. employers, the study warns.

This trend has prompted Merkle to partner with Smith by providing scholarships for the new 30-credit, nine-month program. 

Collaborating with Merkle and other potential corporate partners, Smith faculty will guide students through lessons in the classroom to real business problems. Students will access the same data that companies are using to create competitive advantage.

"Today's top companies are leveraging the power of business intelligence in new and exciting ways," said Moe. "Our program will provide a hands-on knowledge of the quantitative models needed to analyze the massive stores of customer and marketing data inundating companies today."

Prospective marketing analytics specialists should have a strong background in quantitative disciplines such as mathematics, physics and engineering and be ready to adapt those skills to business and marketing, Moe added.

For more information, go to or contact Wendy Moe at 301-405-9187 or

About the Robert H. Smith School of BusinessThe Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, MS in business, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

SOURCE Robert H. Smith School of Business

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs