Lowe’s Companies, Inc., (NYSE: LOW) announced today that Marise Kumar has joined the company as senior vice president of strategy and modeling. Kumar reports to Robert J. Gfeller, Customer Experience Design Executive.
Kumar is responsible for identifying opportunities that will positively impact the customer experience. She will work closely with leaders in Customer Experience and across the organization to ensure these opportunities are practical, financially valid and create a compelling experience for customers across all channels.
“We want to be trusted advisers for consumers at each step of their home improvement process, by helping deliver better experiences for them whenever and wherever they shop with Lowe’s,” Gfeller said. “We’re excited to have Marise’s deep expertise in understanding consumer expectations and translating those insights into experiences that make a difference to consumers and our business.”
Kumar joins Lowe’s with more than 25 years of experience in brand management, general management and executive leadership, serving most recently as chief customer experience officer and chief marketing officer for Best Buy. Before her retail experience with Best Buy, she spent 13 years with Whirlpool Corporation, where she managed Emerging Brands and Businesses in the United States before leading Strategic Planning for North America and Global Customer Loyalty. Her career began in packaged goods, where she spent more than 10 years in Asia with Colgate Palmolive.
Kumar holds a B.A. degree in economics and statistics from Elphinstone College in Bombay, India, and earned an M.B.A. from the Indian Institute of Management in Calcutta.
With fiscal year 2011 sales of $50.2 billion, Lowe’s Companies, Inc. is a FORTUNE
100 company that serves approximately 15 million customers a week at more than 1,745 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit