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NEW YORK (
TheStreet) -- So many retailers count on Black Friday and the holiday shopping season. Hence the tendency to "leak" Black Friday deals to entice shoppers into their stores. Not
Apple(AAPL - Get Report) though.
running a Black Friday sales event on Nov. 23, but the details have not been leaked, in keeping with Apple's tightly-lipped modus operandi.
Below is a pop-up of Apple's full ad. From the looks of the ad, the iPad may feature prominently in this year's sales.
Apple doesn't want to be perceived as the typical Black Friday sales event, says
NBG Productions chief equities analyst Brian Sozzi in a phone interview. "It's Apple's way of saying we're still a premium experience. Let some of the other retailers drive a lot of volume, we're still a destination." Sozzi is also a contributor to
Real Money, a sister site of
Other retailers like
Wal-Mart(WMT - Get Report),
Target(TGT - Get Report),
Best Buy(BBY) and others try to get the word out as soon as possible in an attempt to bring holiday shoppers into their stores.
The other retailers are undoubtedly envious of Apple, and perhaps take note of what the technology giant is doing. Apple stores generate more sales per square foot than any retail store in the world, including
Tiffany & Co.(TIF). According to research firm
Retail Sails, Apple generates $6,050 per square foot in sales, with Tiffany's generating $3,017 per square foot.
Lululemon(LULU - Get Report),
Michael Kors(KORS - Get Report) round out the top five in sales per square foot.
Apple has also bucked Black Friday tradition by not having its stores open at midnight, as is custom with so many retailers. In the past, Apple stores in malls opened up at midnight, as the malls require. This year, Apple is taking a different approach, with none of their mall-based stores opening early, according to technology blog
Aside from its Black Friday offering, Apple appears to be taking the retail experience one step further. Apple
launched a refurbished store on
eBay(EBAY), selling refurbished items such as iPads, MacBooks, and iPods.
Once again, it looks like Apple is innovating where so many others cannot.
Interested in more on Apple? See TheStreet Ratings' report card for
Written by Chris Ciaccia in New York