"Protecting Americans from foodborne illness during the holiday season and all year round is always a high priority for the FDA," said Michael R. Taylor, Deputy Commissioner for Foods and Veterinary Medicine. "Consumers have a role to play too, especially when it comes to safe food-handling practices in the home."
Created pro bono by ad agency JWT New York, the Food Safe Families
campaign aims to raise awareness about the risks of foodborne illness and educate consumers, especially parents, to take specific actions to reduce their personal risk through the following safe food-handling behaviors:
- Clean: Clean kitchen surfaces, utensils, and hands with soap and water while preparing food.
- Separate: Separate raw meats from other foods by using different cutting boards.
- Cook: Cook foods to the right temperature by using a food thermometer.
- Chill: Chill raw and prepared foods promptly.
" Thanksgiving is a time to be especially careful as many are preparing a meal they do not cook on a regular basis and for larger numbers of people," said Peggy Conlon, President and CEO of the Ad Council. "Consumer education is critical to the prevention of foodborne illness and our targeted outreach aims to motivate Americans to both learn and practice key steps which will keep their families safe."The campaign includes English and Spanish-language television, radio, print, and Web advertising, as well as English-language outdoor PSAs and an integrated social media program. All campaign elements direct audiences to visit FoodSafety.gov, where they can learn about food safety practices, or to call the USDA Meat and Poultry Hotline at 1-888-MPHotline (1-888-674-6854). Consumers can also access " Ask Karen," which includes answers to nearly 1,500 questions in both English and Spanish, related to preventing foodborne illnesses. USDA The USDA's Food Safety and Inspection Service ( www.fsis.usda.gov) is the public health regulatory agency within USDA responsible for ensuring that meat, poultry, and processed egg products are safe, wholesome, and accurately labeled. To accomplish this, FSIS employs approximately 7,600 inspection personnel who enforce the Federal Meat Inspection Act, the Poultry Products Inspection Act, and the Egg Products Inspection Act. The agency also provides outreach programs like the USDA Meat and Poultry Hotline and Ask Karen, the virtual food safety representative, to educate consumers about the importance of safe food handling and how to reduce the risks associated with foodborne illness. FDA The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety and security of our nation's food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products. The agency also is responsible for the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. CDC CDC works 24/7 saving lives, protecting people from health threats, and saving money to have a more secure nation. Whether these threats are chronic or acute, manmade or natural, human error or deliberate attack, global or domestic, CDC is the U.S. health protection agency. The Ad Council The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service advertising campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube. SOURCE The Ad Council