This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

USDA, HHS And Ad Council Join Food Network Star Finalist Martie Duncan To Help Families Protect Themselves From Foodborne Illness This Thanksgiving

"Protecting Americans from foodborne illness during the holiday season and all year round is always a high priority for the FDA," said Michael R. Taylor, Deputy Commissioner for Foods and Veterinary Medicine. "Consumers have a role to play too, especially when it comes to safe food-handling practices in the home."

Created pro bono by ad agency JWT New York, the Food Safe Families

campaign aims to raise awareness about the risks of foodborne illness and educate consumers, especially parents, to take specific actions to reduce their personal risk through the following safe food-handling behaviors:

  • Clean: Clean kitchen surfaces, utensils, and hands with soap and water while preparing food.
  • Separate: Separate raw meats from other foods by using different cutting boards.
  • Cook: Cook foods to the right temperature by using a food thermometer.
  • Chill: Chill raw and prepared foods promptly.

" Thanksgiving is a time to be especially careful as many are preparing a meal they do not cook on a regular basis and for larger numbers of people," said Peggy Conlon, President and CEO of the Ad Council. "Consumer education is critical to the prevention of foodborne illness and our targeted outreach aims to motivate Americans to both learn and practice key steps which will keep their families safe."

The campaign includes English and Spanish-language television, radio, print, and Web advertising, as well as English-language outdoor PSAs and an integrated social media program. All campaign elements direct audiences to visit FoodSafety.gov, where they can learn about food safety practices, or to call the USDA Meat and Poultry Hotline at 1-888-MPHotline (1-888-674-6854). Consumers can also access " Ask Karen," which includes answers to nearly 1,500 questions in both English and Spanish, related to preventing foodborne illnesses.

USDA  The USDA's Food Safety and Inspection Service ( www.fsis.usda.gov) is the public health regulatory agency within USDA responsible for ensuring that meat, poultry, and processed egg products are safe, wholesome, and accurately labeled. To accomplish this, FSIS employs approximately 7,600 inspection personnel who enforce the Federal Meat Inspection Act, the Poultry Products Inspection Act, and the Egg Products Inspection Act. The agency also provides outreach programs like the USDA Meat and Poultry Hotline and Ask Karen, the virtual food safety representative, to educate consumers about the importance of safe food handling and how to reduce the risks associated with foodborne illness.

FDA  The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety and security of our nation's food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products.  The agency also is responsible for the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices.

CDC CDC works 24/7 saving lives, protecting people from health threats, and saving money  to have a more secure nation.  Whether these threats are chronic or acute, manmade or natural, human error or deliberate attack, global or domestic, CDC is the U.S. health protection agency. 

The Ad Council  The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service advertising campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.  

SOURCE The Ad Council

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs